December 18, 2025
Infrastructure for Speed: The New 60-Second Merchant Activation Flow
How Surfboard’s new agentic flow takes merchants from sign-in to selling in seconds.
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Merchant Portal
Give your merchants a world-class management dashboard without writing a single line of frontend code. Fully white-labeled, and already live.
The Real-Time Pulse
Upon logging in, merchants are greeted with an immediate snapshot of their performance. No digging required-just the data that matters.
- → Total Sales: Instant view of monthly revenue.
- → Volume:Track the total number of transactions for the current and previous month.
- → Average Order Value (AOV): Monitor spending trends with mean transaction calculations.
- → Visual Insights: An interactive Sales Graph visualizing performance spikes and trends.
Agentic Get-Started Flow
When your merchants log in, an intelligent wizard guides them through setup:
- → Auto-Branding: AI scrapes their URL to skin the terminal.
- → QR Pairing: Zero-config hardware connection.
- → Auto-Void Test: A self-service verification step.
The Result: Your merchants get verified and active without ever calling your support line.
Two Paths. One Powerful API.
We built the Surfboard Merchant Portal entirely on our public APIs. This gives you total architectural freedom:
- → Option A: The Zero-Lift Solution (Out-of-the-Box) Use our pre-built, fully hosted portal. It’s production-ready immediately. You simply configure your brand assets, and we handle the hosting, maintenance, and updates.
- → Option B: The Custom Build Want to embed payments deeply into your own existing software? Use the same endpoints we used to build your own bespoke interface.
The takeaway? You get to market instantly with Option A, while keeping Option B open for the future.
A Full-Stack Command Center
By enabling the Surfboard Merchant Portal, you are equipping your users with a suite of enterprise-grade tools
Fleet Management
They can manage terminals across multiple stores/locations remotely
Real-Time Insights
Live transaction feeds and reporting on every level
Growth Tools
Built-in configuration for Tips and Campaigns to drive their revenue.
Team Access
Assign roles and permissions to team members
Test out branding your portal
Our white-label solution runs through everything, of course including the merchant portal
What do you need to do in the Merchant Portal?
Merchant Portal documentation
Step-by-step guides for every part of the portal, grouped the way a day in the shop is: getting set up, reading the numbers, running operations, and growing the business.
Dashboard Overview
What you see when you log in: monthly sales, your latest sales, all-time totals per currency and quarterly analytics. Plus a tour of the sidebar, the store switcher and transaction search.
Get Started Wizard
A guided, chat-style setup for new accounts: add your branding, register your first terminal, set up tips, run a test payment and add your first products.
Messages
Notices and product updates from Surfboard, such as settlement changes, renewals, service changes and launches, in one inbox. Subscribe a shared mailbox so nothing important slips past.
Support
Raise a support ticket with Surfboard, follow its progress and reply in the thread. Or ask the support chat, call us, and browse the FAQ.
Sales
Browse every transaction, compare periods with Insights, find a payment by any ID, open a sale for the full card and order details, and export what you see to Excel or PDF.
Refunds & Voids
Refund all or part of a purchase from its transaction page, void a same-day payment instead of refunding it, cancel a refund made by mistake, and follow a refund until it completes.
Reports
Download your payout and cash register reports, filter them by settlement date and type, export any date range as a CSV, and understand why monthly and payout totals differ.
Stores
Create stores, verify your webshop domain, and manage everything that belongs to a store: sales, terminals, products, payment links, cash registers, campaigns, storefront, branding and settings.
Terminals
See every terminal, printer and online checkout you have, register new ones with a code or QR, follow hardware deliveries, and rename, move or deactivate a terminal.
Terminal Settings & Tips
Configure how your terminals behave (display, receipts, language, lock screen, refund PIN and network) and set up tipping, for one terminal, several at once, or a whole store.
Cash Register
Turn a terminal into a certified cash register for the Swedish market: pick the terminal, accept the pricing, choose where reports go, and register the cash register with Skatteverket.
Products & Catalog
Build each store's product catalogue: add products by hand, import a CSV, or scan a printed menu with AI. Then set prices, VAT, variants, stock, related products, and temporary campaign prices.
Payment Links
Create a link to Surfboard's hosted payment page, from catalogue products or a free amount, and share it by email, QR code, or any chat. Then follow each link's status and payment attempts, change its end time, or cancel it.
Campaigns
Show offers on your terminals' idle screens and receipts with a QR code that links to your product. Create campaigns with AI or by hand, schedule them, pick the stores, and follow the QR scans.
Gift Cards
Issue monetary or usage-based gift cards, share them with a link, and follow every card's balance, redemptions, and expiry.
Settings
Your company details and branding, payment methods, disputes, contracts, the people on your account, and report and payment notifications by email, Slack or SFTP.
User Levels
The two roles in the Merchant Portal, Admin and User, and exactly what each one can and can't do.
Order Hardware
Order terminals and accessories from Surfboard where ordering is enabled for your account, and follow every delivery from the Terminals page.
Next step
Ready to talk more about this?
If you are interested in exploring our cloud-based payment solutions and our platform, please get in touch with us and we'll schedule a call.