Surfboard Payments and booksalon Join Forces to Shape the Future of Payments in the Beauty Industry

  • Surfboard Payments and booksalon have partnered to enhance payment solutions for the hair and beauty salons.
  • The partnership has already seen a successful rollout in Finland, with over 1,000 SurfPad terminals deployed across the country.

STOCKHOLM, Sweden & HELSINKI, Finland – December 20, 2023 – Surfboard Payments, a leading provider of cloud-based payment solutions, today announced a groundbreaking partnership with booksalon, a prominent Finnish salon management software provider. This collaboration marks a significant step forward in transforming payment experiences for hairdressers and other beauty professionals across the region.

Under this strategic partnership, Surfboard Payments will serve as a payment service provider (PSP) to booksalon, enabling the company to process payments seamlessly and securely for its extensive network of merchants. Additionally, Surfboard Payments has customized its innovative SurfPad terminal to match booksalon’s signature pink and purple branding, along with a black and white option, adding a touch of elegance and style to merchants’ salons.

SurfPad in booksalon colors

“We are thrilled to partner with booksalon and bring our cutting-edge payment solutions to the hair and beauty industry,” said Christopher Lindfeldt, CEO of Surfboard Payments. “By combining our expertise with booksalon’s industry-leading salon management software, we are confident that we can deliver a superior payment experience that enhances efficiency, streamlines operations, and elevates customer satisfaction for hair and beauty professionals across the region.”

The partnership has already seen a successful rollout in Finland, with over 1,000 SurfPad terminals deployed across the country. The positive response from merchants has encouraged both companies to expand their collaboration across the entire Nordic region.

"We are confident that we can deliver a superior payment experience that enhances efficiency, streamlines operations, and elevates customer satisfaction for hair and beauty professionals across the region."

“We are delighted to partner with Surfboard Payments and leverage their innovative payment solutions to further empower our salon management software,” said Harri Myllylä, CEO of booksalon. “This partnership not only enhances the payment experience for our merchants but also aligns with our commitment to providing comprehensive solutions that streamline salon operations and drive business growth.”

With a shared vision for innovation and customer-centricity, Surfboard Payments and booksalon are poised to revolutionise payment solutions in the hair and beauty industry. The partnership demonstrates the power of collaboration in driving digital transformation, providing a unified offering and leading the way for payments in salons.

SurfPad in booksalon colors

About Surfboard Payments

Surfboard Payments is a Swedish paytech company with headquarters in Stockholm, Sweden, and operates as a licensed payment institution under the Swedish FSA. The company has developed an acquiring platform for card present payments including SoftPOS and API-based payment terminals. The solution is approved under both PCI DSS and PCI PIN, which allows for agile innovative development, fewer dependencies, and control over IP. The value propositions are offered to ISVs and payment partners who share the vision of disrupting the in-store experience with better value for merchants and consumers.

About booksalon

Booksalon is a payment and booking service provider specializing in hair, beauty, and wellness companies. Booksalon offers its clients, in addition to payment processing, digital and fully integrated solutions for booking, customer management and accounting. Booksalon has raised a total of €5M in funding and works with over 5,000 salons in the beauty and health industry. For more information, visit https://www.booksalon.com/

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