Published Nov 24, 2021

Building the Future! Surfboard Payments CEO Discusses Collaboration with Google and Teases New Surfpay App

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The Surfpay app acts as an Android based payment terminal for contactless transactions. Designed to help out micro-merchants as a secure solution to the clunky payment terminals that they are accustomed to. Surfpay has low transaction fees, and no additional hardware for an easy, efficient way to handle payments.

The Surfpay app acts as an android based payment terminal for contactless transactions. Designed to help out micro-merchants as a secure solution to the clunky payment terminals that they are accustomed to. Surfpay has low transaction fees, and no additional hardware for an easy, efficient way to handle payments.

“Our goal is to make it easier for taxi drivers, café owners, pop-up retailers, and countless others living their passion of running their own business. Download our app, and any merchant can start accepting secure electronic payments in minutes” says Lindfeldt.

The app is relatively easy. Once downloaded, the merchants will undergo a quick KYC (Know Your Customer), and then they can start receiving card, and e-wallet payments immediately. A QR code receipt is administered at the end of the transaction, and merchants can utilize this digital receipt by creating campaigns to increase sales and drive business.

“We are excited to launch our Surfpay app with a number of micro merchants later this year in Europe. We know that there are a lot of opportunities to empower entrepreneurs, many of whom can only accept cash payments today."

Accompanying the launch of the Surfpay app will be Embedded Payments geared towards the larger merchants. It is meant to replicate the online checkout experience, users will be able to choose from a wide-range of payment methods.

In Collaboration with Google

As the saying goes, Rome wasn’t built in a day… and neither was Surfboard Payments. In order to get this innovative startup off the ground they needed a little help from Google Cloud. Using services from Firebase for product prototyping, to Secret Manager for managing keys and securing systems against unauthorized access.

“We continually refine our environment,” says CEO and Founder Christopher Lindfeldt. “Surfpay uses Google Kubernetes Engine behind the scenes and this enables us to build great apps and also provides us the flexibility to scale as needed.”

Surfboard Payments utilizes Google Cloud byways of Google Cloud Armor, HSM, Cloud SQL, and Big Query which supports advanced analytic observation for an improved service delivery, and to drive future product development. And for further innovation Surfboard Payments is planning to work with the AI supported customer virtual agent, Dialogflow, to offer 24/7 support, in addition to so many other products and services that Google offers that keeps the company moving in the right direction.

“For us, this is just the beginning…” says Lindfeldt. “…What matters is building payment apps with scale, security, and performance in mind—all things supported by our strong partnership with Google Cloud.”

Make sure to stay on the lookout for the launch of Surfpay! And for the full article on Google Blog click here »

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