Press & Media
Get to know the brand, and how to use it
Brand assets
To ensure the correct usage of our brand, we've posted some quick info from our brand guidelines at this page. We've also added our logotypes into a presskit you can download in the button below.
Download our presskit with logotypesOur logotype
The Surfboard logotype contains two key elements. The first one is the logo-icon, the surfer on the surfboard which is representing two things:
- The atmosphere at the company
- The waves the client rides by the provided surfboard from usThe atmosphere at the company
Then there is the logo-text. The bolder payments is to give the viewer of the logotype a clear idea of what the company is doing since the surfer could suggest otherwise.
The blue logotype variant is the deep blue sea gradient whether or not the logo is used in full or just the icon to ensure brand recognition. The previous lighter blue variant is still in use and can be seen throughout any material produced by Surfboard Payments, but not as the blue one.
Logotype usage
When using the logotype you need to consider which one. The logo-icon needs more spacing around to make sure it stands out since the logo-text is not there and therefore other brands could interfere with the illustration. At this point it will need 50% from both X-, and Y-axis. When using the full logotype you only need to consider the spacing around it to be minimum 25% of the logotypes height.
Logo icon
Full logotype
Our brand colors
To flirt with our Surfboarding brand the color scheme runs through the sea with our deep blue sea as the blue one. Each color goes in 1-9 scale which means that we can use different parts of each color to build our brand throughout any material and web usage.
Our typography
Headlines: REM
Body: IBM Plex Sans