Published January 3, 2023 press

Surfboard Payments Appoint Tomas Ekroth to its Board of Directors

Stockholm, Sweden – January 3rd, 2023. Surfboard Payments is pleased to announce the appointment of Tomas Ekroth to its Board of Directors.

Tomas Ekroth brings a wealth of experience and expertise to the Surfboard Board. He has a proven track record of success in expansion working as CFO at Espresso House Group contributing to steering the company from one to five countries, and from 123 to 500 shops. Before that Tomas worked as VP of Financial Planning & Group Business at SAS and for six years at McKinsey.

"We are thrilled to welcome Tomas to the Surfboard Board of Directors," said Christopher Lindfeldt, Founder & CEO of Surfboard Payments. "He brings a unique retail perspective and experience that will help guide our company as we continue to grow. We are confident that Tomas will make an important and valuable contribution to our team."

“After 10 years as a large corp. customer of various payment companies it is obvious that the industry needs to improve drastically,” said Tomas Ekroth. “There have been a lot of talks and very little action. Surfboard brings just that, in so many areas and with literally no legacy”.

Tomas Ekroth will join the Surfboard Board immediately and serve as a strategic resource as the company continues to expand and succeed.

About Surfboard Payments

Surfboard Payments is a Swedish software company with headquarters in Stockholm, Sweden, and operates as a licensed entity under the Swedish FSA. The company has developed an acquiring agnostic platform for card present payments including SoftPOS and API-based payment terminals. The solution is PCI approved under both DSS and PIN, which allows for agile innovative development, fewer dependencies, and control over IP. The value propositions are offered to ISVs and payment partners who share our vision to disrupt the in-store experience with better value for the merchant and the consumer.

Surfboard Press team

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