Surfboard Payments Expands Into Online Payments with New Omni-Channel Solution

Stockholm, Sweden – February 28, 2024 – Surfboard Payments, a leader in innovative payment solutions, proudly announces the launch of its comprehensive omni-solution. This advanced offering is meticulously designed to cater to the intricate needs of partners and merchants demanding a cohesive system for both online and in-store payments. By bridging the gap between digital and physical retail environments, Surfboard Payments introduces a unified platform that enhances transaction processing and elevates the customer and merchant experience.

In response to the dynamic shift towards omni-channel retailing, Surfboard Payments has developed a solution that simplifies the integration of online payments while maintaining a consistent shopping experience across all customer touchpoints. The introduction of an intuitive checkout page and a user-friendly Software Development Kit (SDK) ensures effortless incorporation into any partner’s and merchant's operational framework.

"Our objective at Surfboard Payments has been to equip businesses with not just forward-thinking payment solutions but also those that encapsulate the entire spectrum of transactional environments," stated Christopher Lindfeldt, CEO of Surfboard Payments. "With our new omni-solution, we're streamlining the adoption process to offer a frictionless shopping journey, irrespective of the channel."

Emphasizing ease-of-use and integration, the solution adheres to the established payment and order structure familiar to Surfboard Payments' in-store implementations. This consistency guarantees that partners and merchants can readily implement the system, drastically cutting down on the learning curve and deployment timeframe. The initiative underscores the company's dedication to providing accessible and efficient payment solutions.

We're streamlining the adoption process to offer a frictionless shopping journey, irrespective of the channel

Surfboard Payments Expands Into Online Payments with New Omni-Channel Solution

Highlights of Surfboard Payments' Omni-Solution:

  • Seamless Payment Integration: A singular platform that consolidates in-store and online payments, granting merchants a holistic view of customer transactions.
  • Effortless System Adoption: Through the straightforward SDK and customizable checkout page, integration into existing merchant systems is significantly simplified.
  • Improved Shopping Experience: The solution fosters a smoother and more uniform customer journey, enhancing satisfaction and fostering loyalty.

This initiative signifies a pivotal advancement for Surfboard Payments as it continues to lead the charge in paytech innovation, striving for simplicity and effectiveness for both merchants and their customers.

"As consumer expectations evolve towards more versatile and convenient shopping and payment methods, our omni-solution is a direct reflection of our commitment to meet and exceed these demands," remarked Christopher Lindfeldt, CEO of Surfboard Payments. "We are excited to redefine payment integration standards and support our partners and merchants in achieving greater success with this enhanced offering."

For additional details about Surfboard Payments and its omni-solution, please fill out the form below to get in touch with us or read more under our online product page.

About Surfboard Payments

Surfboard Payments is a Swedish paytech company with headquarters in Stockholm, Sweden, and operates as a licensed payment institution under the Swedish FSA. The company has developed an payment platform for card present payments including SoftPOS and API-based payment terminals. The solution is approved under both PCI DSS and PCI PIN, which allows for agile innovative development, fewer dependencies, and control over IP. The value propositions are offered to ISVs and payment partners who share the vision of disrupting the in-store experience with better value for merchants and consumers.


Christopher Lindfeldt
CEO Surfboard Payments

Let's talk Online Payments

By submitting this form, you consent to allow Surfboard Payments to store and process the personal information above to provide you with the content requested.

Checkout our products

Take a look at our products which includes both hardware-, and software-based payment solutions


Hardware terminal

Our all-in-one handheld smart terminal device with scanner. Possible to mount in the countertop with a charger stand


Hardware terminal

Our all-in-one handheld smart terminal device with scanner and printer. Good fit for restaurants, cafés, and bars


Hardware terminal

With a physical keypad. Perfect as a card terminal replacement, or paired with a customer-facing tablet screen


Hardware terminal

Our unattended payment terminal is designed to seamlessly integrate EV chargers, vending machines, public transport, and beyond.


Payment application

Our SoftPOS solution is for any Android smartphone, with no extra hardware needed. Can also be used as backup


Payment application

The customer-facing screen for multiple payment methods, loyalty, and campaigns. To be accompanied by the SurfPad


Online Payments

Pre-built checkout page through link or SDK for your webshop or app