Surfboard Payments Integrates Apple Pay, Enhancing Online Payment Solutions

Stockholm, Sweden – June 19, 2024 – Surfboard Payments announces the integration of Apple Pay into its online payment solutions, following Apple's recent expansion of Apple Pay’s cross-platform availability to include desktop applications starting this fall.

Christopher Lindfeldt, CEO of Surfboard Payments, stated, “The inclusion of Apple Pay in our suite of online payment options is a significant step in our mission to provide seamless and innovative payment solutions. As digital transactions continue to evolve, our commitment to meeting the diverse needs of businesses and consumers remains steadfast.”

Enhanced User Experience Across Platforms

The recent announcement from Apple about their payment solution expanding from Apple-only devices to desktop and cross-platform usage during the fall, makes this integration particularly timely. This development sets the stage for Surfboard Payments to deliver a more versatile and accessible payment experience to its users. The Apple Pay integration is expected to boost conversion rates by providing a familiar and trusted payment option, thus enhancing the overall user experience. The capability to use it across platforms ensures a consistent and frictionless checkout process, which is crucial in reducing cart abandonment and increasing customer satisfaction.

By leveraging the latest technologies, we have made it easier for partners and businesses to offer a secure and efficient payment method to their customers.

Surfboard with Apple Pay

Importance of a Seamless Checkout Experience

In today's fast-paced digital marketplace, offering consumers a smooth and seamless checkout experience is more important than ever. A complicated or slow checkout process can lead to frustration and lost sales. By integrating Apple Pay, Surfboard Payments ensures that consumers have a quick, secure, and convenient way to complete their purchases. This not only meets the growing expectations of tech-savvy consumers but also supports businesses in building trust and loyalty with their customers.

The integration comes at a pivotal time when the demand for versatile and secure online payment methods is at an all-time high. Surfboard Payments’ strategic move to include Apple Pay capitalizes on this trend, ensuring that businesses can meet their customers' expectations for flexibility and security in digital transactions. This integration is particularly beneficial for businesses aiming to cater to a broader audience, including those who prefer desktop shopping.

"Our team has worked diligently to ensure that the integration of Apple Pay is seamless and enhances the user experience. By leveraging the latest technologies, we have made it easier for partners and businesses to offer a secure and efficient payment method to their customers," said Sreeram Balamurugan, Technical Architect at Surfboard Payments.

Lindfeldt added, “Our goal is to stay ahead of market trends and provide our clients with the tools they need to succeed. By integrating Apple Pay, we are enabling businesses to offer their customers a seamless checkout experience, whether they are shopping on a mobile device or a desktop.”

About Surfboard Payments

Headquartered in Stockholm, Surfboard Payments is known for its innovation in the payment industry. The company operates under the Swedish Financial Supervisory Authority, providing a comprehensive payment platform for both card-present and online payments. Surfboard Payments' solutions, which include SoftPOS and API-based payment terminals, are designed to rethink the payment experience, delivering value to partners, merchants, and consumers worldwide.

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Checkout our products

Take a look at our products which includes both hardware-, and software-based payment solutions


Hardware terminal

Our all-in-one handheld smart terminal device with scanner. Possible to mount in the countertop with a charger stand


Hardware terminal

Our all-in-one handheld smart terminal device with scanner and printer. Good fit for restaurants, cafés, and bars


Hardware terminal

With a physical keypad. Perfect as a card terminal replacement, or paired with a customer-facing tablet screen


Hardware terminal

Our unattended payment terminal is designed to seamlessly integrate EV chargers, vending machines, public transport, and beyond.



Our 22-inch SoftPOS Android tablet for self-checkout and customer-facing payments.


Payment application

Our SoftPOS solution is for any Android smartphone, with no extra hardware needed. Can also be used as backup


Payment application

The customer-facing screen for multiple payment methods, loyalty, and campaigns. To be accompanied by the SurfPad


Online Payments

Pre-built checkout page through link or SDK for your webshop or app